Stay honest, stay hungry, stay foolish, have fun – Shopper Media Group



In this episode, Co-founder Joel Hopwood of award-winning retail marketing agency; Shopper Media Group, talks to Nick Travis on how the niche concept came about with business partner, Matt Lee. Joel reveals how the business was built with only just a grand in the bank, as well as challenges faced along the way - equipping them with a healthy amount of resilience.

Joel takes us on his incredible journey, on how he learnt his craft from Dunnhumby – a data science firm, discovering his competitive streak and his taste for success, to how the niche idea came about for Shopper Media Group – completely changing his career direction.

Show links

Top five books Joel recommends for entrepreneurs to read

  1. How to get rich – Felix Dennis
    Essential reading, so much insight from the gut, very instinctive, not about business focuses on entrepreneurship - value creating opportunities

  2. The second bounce of the ball – Sir Ronald Cohen
    Different to ‘How to get rich’, more focused on strategy and decision making and clarity of thought

  3. The innovators dilemma – Clayton M. Christensen
    Revelations of product category, why did things happen when they happened

  4. Unsexy business – Jamie Waller
    12 chapters covering 12 unsexy companies, for example market traders, import & exports, debt collectors etc. How they make money from it, from the gut businesspeople. Refreshingly down to earth read.

  5. Shoe Dog - Phil Knight

The entrepreneur’s bibliography which you can find ‘How to get rich’ and ‘Second bounce of the ball’

Financial advice for entrepreneurs

SMG’s video of the best first day_



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This episode was recorded on 31/10/2019

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Podcast information:

The Pulse from Smith & Williamson

Stay honest, stay hungry, stay foolish, have fun – Shopper Media Group

Episode 2

Broadcast on Smith & Williamson at 10:30, 26th of February 2020

Available online from 10:00 on the same day .

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