Bringing in the next generation



In the last two episodes we discussed the governance landscape for family businesses and how the right governance structure can help family businesses build a sense of purpose. In today’s episode, we look at bringing in the next generation.

Key questions raised in this episode:

  1. [0:42] The survey looked at how a family could become a brand in its own right. Can you talk about why that could be important?
  2. [2:37] To what extent are you seeing families develop a social purpose as well as a business purpose that reinforces that brand?
  3. [4:04] Can you give some examples of what this looks like in practice?
  4. [5:12] Is this an important tool to bring in the next generation?
  5. [5:52] What other elements are important for engaging the next generation?
  6. [7.20] How can the right governance structures encourage this engagement?


You can read the full Family Business Survey here:

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This episode was recorded on  03/03/2020

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Podcast information:

The Pulse from Smith & Williamson

Family Wealth Show: Bringing in the next generation

Episode 3

Broadcast on Smith & Williamson at 09:00, 22nd of MARCH 2021

Available online from 10:00 on the same day .

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