ActiveOps & Captify

  • Written By: Ben Mitchell
  • Published: Fri, 05 Oct 2018 13:40 GMT


Established in 2005, ActiveOps provides cloud-based software and services to meet the increasing market demand for back office workforce optimisation. Workware™, its cloud based Software as a Service (SaaS), measures productivity to reduce costs and improve service delivery across diverse and complex operations.

ActiveOps has over 50,000 users and recurrent licence venues, growing at more than 50% in 2016. It operates from offices in the UK, Australia, India, South Africa and North America, supporting operations in financial services, shared service centres, government organisations and Business Process Outsourcers (BPOs).

The firm moved from an ‘early adopter’ audience to mainstream buyers, taking on EIS investment, establishing a highly effective board to guide the executive management, and creating an organisation able to scale and expand in a growing market.

ActiveOps: “Winning this award would be immensely significant to our business because of the change in our audience. We are now dealing with the procurement functions of multinational corporations rather than individual companies. This award would be a major endorsement and recognition of our credentials.

Smith & Williamson: “ActiveOps is a great example of a UK company that has chosen to scale rather than sell. A fantastic story that we will continue to promote.”


Captify is an advertising technology company that specialises in search intelligence, powering insights and media activations for brands based on consumer search behaviours across the web. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers, revealing macro world trends, consumer interests, inner-life behaviours and intent signals.

Captify began in 2011 with two people, and has grown to more than 160, with offices in five countries and turnover of over £24m in 2016-17, an increase from £6m two years ago. Captify is on track to turn over £44m in FY 17/18. To date, Captify has raised $15 million in investment and is backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Hamburg and Kiev, its global team is powering record company growth and changing the way data is activated by marketers around the world.

Captify: “The people at Captify are what makes the company what it is. Our high standards in hiring and staff retention have been key to our growth. Having retained our original employees, there has been continuity for all, with a shared passion for the company and its clients.”

Smith & Williamson: “There has been inspiring growth from Captify over the last few years and it shows no sign of slowing. With very robust and successful international expansion, they have invested heavily in their future, building unique technology while also improving their financials. A bright future ahead.”

By necessity, this briefing can only provide a short overview and it is essential to seek professional advice before applying the contents of this article. This briefing does not constitute advice nor a recommendation relating to the acquisition or disposal of investments. No responsibility can be taken for any loss arising from action taken or refrained from on the basis of this publication. Details correct at time of writing.

Notes to editors
Smith & Williamson is a leading financial and professional services firm providing a comprehensive range of investment management, tax, financial advisory and accountancy services to private clients and their business interests. The firm’s c1,800 people operate from a network of 11 offices: London, Belfast, Birmingham, Bristol, Dublin (City and Sandyford), Glasgow, Guildford, Jersey, Salisbury and Southampton. Smith & Williamson is part of The Tilney Smith & Williamson Group.

Tagged with:

Entrepreneurs, Scale-up

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