Smith & Williamson team advises on Marmalade deal

  • Written By:
  • Published: Thu, 06 May 2021 14:00 GMT

Smith & Williamson LLP, which is part of the Tilney Smith & Williamson group, has advised the co-founders of car insurer Marmalade on its merger with Atlanta Group.

Smith&Williamson 06

The Smith & Williamson LLP team, which was led by Directors Peter Castle and Tessa Pudge, and Associate Director Charlotte Spratt, provided tax advisory services to father and son co-founders Nick and Crispin Moger at Marmalade and its minority shareholders.

Marmalade was founded in 2006 with the ambition to make car insurance more accessible and affordable for young people. This includes specialist products for learner drivers and for drivers who have recently passed their test. Marmalade’s telematic ‘black box’ product, which rewards policyholders for safe driving, has been found to improve young drivers’ road skills and reduce road accidents.

Atlanta Group is the UK’s leading digital multi-brand personal insurance broker with a combined 100+ years' experience in insurance broking.

Tessa Pudge, Director at Smith & Williamson LLP commented: “We are delighted to have had the opportunity to assist founders Nick and Crispin Moger at such a pivotal and exciting stage for Marmalade. We aim to provide deal advice and support to entrepreneurial UK businesses and their owners, to help ensure that value is protected and that the transaction runs smoothly. We’re looking forward to what the next chapter brings for Marmalade in the years to come”.

Crispin Moger, CEO at Marmalade commented: “It has been great working with Peter Castle, Tessa Pudge and Charlotte Spratt from the Smith & Williamson tax team, whose trusted advice on our transaction has given us peace of mind at a very busy time.”

Smith & Williamson LLP prides itself on the ability to team together expert personal and business tax specialists to provide a complete and comprehensive tax service. During a transaction this can ultimately protect stakeholder value and help to ensure that nothing falls through the gaps.


By necessity, this briefing can only provide a short overview and it is essential to seek professional advice before applying the contents of this article. This briefing does not constitute advice nor a recommendation relating to the acquisition or disposal of investments. No responsibility can be taken for any loss arising from action taken or refrained from on the basis of this publication. Details correct at time of writing.

About the Tilney Smith & Williamson group

Smith & Williamson LLP is part of the Tilney Smith & Williamson Group. Tilney Smith & Williamson is the UK’s leading integrated wealth management and professional services group, created by the merger of Tilney and Smith & Williamson on 1 September 2020. With £47 billion of assets under management, it ranks as the third largest UK wealth manager measured by revenues and the sixth largest professional services firm ranked by fee income. The Group currently operates through three principal brands: Tilney, Smith & Williamson and online investment service Bestinvest. It has a network of more than 30 offices across the UK, as well as the Republic of Ireland and the Channel Islands. Through its operating companies, the Group offers an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses. It is uniquely well-placed to support clients with both their personal financial affairs and their business interests. Tilney Smith & Williamson’s personal wealth management services include financial planning, investment management and advice, online execution-only investing and personal tax advice. For businesses, its wide range of services includes assurance and accounting, business tax advice, employee benefits, forensic advice, fund administration, recovery and restructuring and transaction services.

For further information, please visit:

Cookie Settings